Our most frequently asked pregnancy test questions

You asked. We answered. We have responses to your questions about our pregnancy test strips, from accuracy to how to read your results to when to consult your doctor.

Let's talk about egg freezing with Monique

Coming to the decision to freeze your eggs is not an easy one. Our friend Monique walks us through her journey and everything that comes before undergoing the procedure.

Perspectives on miscarriages

There are still barriers that prevent people from sharing their stories about miscarriages, yet one in four pregnancies end in one. We want to highlight the strong, resilient, and at times, vulnerable women who have decided to speak up about what they’ve gone through.

Why women are blamed for infertility

Male infertility contributes to more than half of all cases of childlessness around the world, yet infertility remains a woman’s social burden. A crucial part of the process to take the burden off of women is to have men understand their own bodies and advocate for themselves.

Different views on infertility from real people: Infertility Awareness Week

Infertility now affects 1 in 6 Canadian couples. As more people speak up about their infertility, it’s helpful to hear their stories—and not just the success stories that we see in the movies or on Instagram.

Trying to Conceive

*Trigger warning* If you’ve had a miscarriage, you’re not alone

While miscarriages can be difficult to talk about, it’s important to know they’re common and it’s possible to get pregnant after having one.

Trying to Conceive

Not all positive pregnancy tests are positive

There is an extreme dichotomy when it comes to showing reactions to positive and negative pregnancy tests in marketing and advertising, and popular culture.